Discovering Excellent Wines on a Budget: Key Label Tips to Guide You

You’re looking for a delicious wine. You walk into the store and head straight for the sections for countries that you know will have a terrific selection. You’re hoping to find something on sale. Is that the right way to find a bottle on a budget? To a certain extent, yes, says Helena Nicklin, drinks writer, broadcaster, and founder of HelenaSips Wine Academy. But another tactic is to look for wines from countries less well known for their wines. “If a country, region or even wine grape is more unusual, you can bet that the wine will be cheaper, too, and sometimes, this can mean extraordinary bargains,” she tells Chowhound in our exclusive interview.



“Being prepared to go off-piste with your wine choices to lesser-known grapes and regions will often give you good wine bang for your buck,” she adds. The lower price point is one of the reasons why Nicklin likes to buy wine from Portugal. “It’s probably the best value wine country out there!” Nicklin also recommends wines from Romania, especially for lighter reds and whites made with classic grapes, and classic pinot noirs. Nicklin’s advice aligns with other helpful tips that will save you money on wine, such as looking for regions adjacent to the more prestigious ones and for regions that are emerging with positive reputations. Wines from Portugal and Chile are on Chowhound’s list of the best red blends under $30. There are some great options from the underrated wine regions in the US too.

Initial indicators of wine quality

To ensure you’re still getting good quality wine, Helena Nicklin suggests looking for specific designations indicating the quality of the wine, such as the A.O.C (Appellation d’Origine Contrôlée) or the A.O.P. (Appellation d’Origine Protégée) used for French wines, and the D.O.C. (Denominazione di Origine Controllata) and D.O.C.G. (Denominazione di Origine Controllata e Garantita) used in Italy. In the European Union, these designations indicate that the wine came from a specific region (like Bordeaux or Tuscany) or specific area, was made with certain grapes grown under specific conditions, and has achieved a specific level of quality. “In Italy,” she says, “if you find a wine with D.O.C.G, that ‘G’ is a whole level up on the quality scale!”

Nicklin does suggest looking in the clearance section of supermarkets and wine shops looking to refresh their offerings. The wines may be reduced in price, she says, “but still perfectly drinkable.” She also recommends waiting until right before a holiday before buying wine since supermarkets often wait until then to release offers. “So don’t stock up too early in advance,” she says.