Few brands dominate the baking aisle the way Betty Crocker does. The question of how Betty Crocker became an American kitchen icon is answered in the brand’s many cookbooks and mixes for cookies, brownies, muffins, and pancakes that have lined shelves for decades now. And, of course, who could forget its comforting boxed cake mixes, providing everything from Butter Pecan to Party Rainbow Chip. One discontinued offering still comes to mind even with Betty Crocker’s impressive assortment of current products, though, and that would be the Snackin’ Cake mix.
The Snackin’ Cake is a blast from the past, first hitting grocery stores in the 1970s and eventually being removed in 2012. Nonetheless, it was highly popular during the time that it remained available to the public on account of how convenient it was. Properly making boxed cake mix already seems as easy as can be, but Betty Crocker somehow found a way to make it even simpler through this product. The whole appeal of the Snackin’ Cake was that all you needed to make the confectionery good was the provided mix, water, and utensils. Pour the mix into a pan, add water, mix it up, and pop it into the oven. Let it cool down, and eat it right from the very same pan. The process was this straightforward for all eight flavors of the mix, some of which included Banana Walnut, Coconut Pecan, Chocolate Chip, and Applesauce Raisin.
Will the Snackin’ Cake mix ever make a return?
The removal of a product as effortless and mess-free as Snackin’ Cake comes as a surprise, especially considering how generally well-liked it was. Even into the 2020s, people took to the comments of a Facebook post that reminisced about the boxed mix to voice their nostalgia. One user said, “I miss them so much! Bring them back Betty.” Another pondered, “Why do they always stop making things that are good?” The company never brought light to that question, though it’s possible the discontinuation came down to Betty Crocker’s consumer base preferring cake mix that required eggs, since this creates the illusion of something truly homemade.
An eventual comeback of the Snackin’ Cake mix might not be completely out of the question, though it’s highly unlikely considering its production was stopped so long ago. In addition, Betty Crocker has since released similar products that are even more convenient. Its Mug Treats line, for instance, also only requires water before being heated in the microwave. This is an even quicker route compared to the Snackin’ Cake’s oven method. And to take it up a notch, mashed banana, cinnamon, and the addition of other unique ingredients could make the boxed cake mix taste homemade. It has been received positively enough that it’s improbable for Betty Crocker to bring back such a comparable product.
